An entire phase of this project revolved about researching the landscape in which our provider search product would exist, in order to make a recommendation about weather or not to continue supporting the product. As part of that effort, I conducted in-depth user interviews with consumers who were actively using our old product and developed a Consumer Experience Map that reflected their experience. I conducted a larger survey of the same set of consumers, and delved into secondary research on the overall state of the consumers' digital expeirence in healthcare.
Wireframes were developed, iterated, and refined based on the consumer research that illuminated the major shortcomings of the existing system and both audiences needs. We were also careful to remain in scope and not add features that would put us in competition with groups whose single purpose was to match patients and doctors. We needed a system that was designed specifically for the needs of those seeking speech-language pathologists and audiologists, and used our data in the best way possible.
In addition to its new design, ProFind underwent a rebranding effort in order to better promote the new and improved product to our members and future consumers. To that end, I led several meetings to develop a brand identity for the new product, whch included a new name, tagline and logo.